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Strategic Advisory
Helping businesses define where they're going—and the smartest way to get there.
Commercial Strategy · Marketing Leadership · Growth Advisory
Growth starts with clarity.
Commercial strategy, marketing leadership and practical growth advisory for ambitious businesses.
Whether you're looking for your next stage of growth, entering a new market, launching something new or trying to turn ambition into commercial results, Chapter Twelve brings the senior experience, strategic clarity and practical support to help you move forward with confidence.
01Who We Work With
Every business is different.
But the moments that demand experienced thinking are often remarkably familiar.
You may be looking for the next stage of growth. Entering a new market. Launching a new proposition. Building or reshaping a commercial or marketing function. Or simply questioning whether the activity, investment and resources you have today are delivering what they should.
Sometimes the opportunity is clear, but the route forward isn't. Sometimes there's plenty happening, but not enough progress. And sometimes an important business decision simply needs experienced thinking around the table.
That's where Chapter Twelve comes in.
We work alongside founders and leadership teams to understand what you're trying to achieve, identify what is getting in the way and build the clearest route forward.
Our approach is simple.
- 01Understand the objective.
- 02Build the right strategy.
- 03Bring together the right people.
- 04Deliver meaningful outcomes.
02HOW WE HELP
The right expertise, when you need it.
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Commercial Growth
Turning commercial strategy into measurable business performance.
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Fractional Leadership
Experienced commercial and marketing leadership when you need it, without the commitment of a permanent executive.
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Campaigns & Activation
Designing and delivering integrated programmes that connect strategy with execution.
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Global Partner Network
Connecting clients with trusted specialists and partners across Europe, the Middle East and beyond.
03Working Together
Built around your business.
We believe the best advice comes from getting close enough to a business to understand what is really happening — not standing on the outside looking in.
That's why we work directly with founders and leadership teams, becoming a trusted extension of the business when and where we're needed.
You get senior experience from the outset, without layers of account management or junior teams between the thinking and the work. And because no two challenges require exactly the same expertise, we build around the brief — drawing on our trusted network of specialists when additional capability is needed.
The result is senior thinking, the right expertise and a model built around what your business actually needs.
04Founders
Experience that comes from doing it.
Chapter Twelve was founded by Sarah Bentley and Amy Poole — two senior commercial and marketing leaders who have spent their careers building businesses, growing brands, leading teams and helping organisations navigate complex periods of growth and change.
Our experience spans entrepreneurial businesses and global organisations, multiple industries and international markets. We've worked inside businesses as well as alongside them — developing strategies, building teams, launching into new markets and being accountable for the commercial outcomes that follow.
That experience shapes how we work today. We understand the realities behind the strategy: competing priorities, ambitious targets, difficult decisions and the need to deliver.
We don't just advise on what should happen next. We know what it takes to make it happen.
05What Our Clients Say
“Sarah, Amy and their team gave us access to experienced marketing leadership and specialist support across EMEA exactly where we needed it. Their consultants stepped into key regional gaps, worked seamlessly with our teams and provided the strategic direction and executional support we needed while we built out our permanent organisation.”Testimonial 1 of 5
Hayley EvansAVP Marketing, EMEA · SentinelOne
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06Our Network
The right people change everything.
Over the years, we've built relationships with exceptional specialists, partners and businesses across markets and disciplines.
Chapter Twelve gives our clients access to that network.
From brand, creative and digital expertise to market specialists, technology partners and commercial capability, we bring in the right people when the brief demands it — people we know, trust and would choose to work with ourselves.
It means our clients aren't limited by the capabilities of a traditional consultancy or agency. We can build the expertise around the opportunity, while Chapter Twelve remains at the centre — providing the strategic direction, senior leadership and commercial oversight that holds everything together.
One relationship. A world of expertise.
07Contact
Let's start with a conversation.
You don't need to have the answer — that's often why we're talking.
Tell us what you're working towards, where you're getting stuck or the opportunity you're trying to unlock. We'll start by understanding the challenge and work out whether Chapter Twelve is the right fit to help.